The Forever Stone
Hypnotic brilliance. Unmatchable strength. Timeless beauty. The diamond is more than just a gemstone. It is an ancient symbol of resilience and endurance. It is a promise of unending devotion and everlasting love. It is a timeless emblem of elegance, grace and refinement. It is the Forever Stone for your forever love.
Our mission here at Jewlr is to make sure that your diamond is perfect for you in every way. As part of the decision-making process, we want you to know as much as possible about the diamond you purchase and feel confident in the quality of your Jewlr piece. There are four factors to consider when determining the quality of a diamond, known in the industry as the 4Cs: Cut, Colour, Clarity, and Carat Weight. Let the 4Cs be your guide as you create your One & Only ring.
The Cut is the most important of the 4Cs as it determines the brilliance of a diamond. Expertly cut diamonds sparkle the brightest because of the precise position, angle and shape of the facets, which allow light to be reflect from the table (the top of the diamond).
Shallow-cut diamonds can look larger in appearance, and are also known as “spread diamonds.” If a diamond is cut too shallow, the majority of light that enters is refracted from the bottom, resulting in a dull appearance.
Diamonds that are cut too deep will refract more light than shallow-cut diamonds, but will still have less brilliance and sparkle than an excellent cut. Also, deep-cut diamonds tend to look smaller when put in a setting.
A well-cut diamond takes light in through each pavilion facet at an angle, which allows most of the light to reflect back through the crown (top). The light refracts upon exit, passing through the crown facets at a low angle.
Proportion, symmetry and polish make up the cut of a diamond. These factors affect a diamond’s appearance in three ways: fire (the rainbow-coloured sparkle seen when a stone is exposed to light), brilliance (the colourless light that shines from the diamond), and scintillation (flashes or sparkle seen when a diamond is in motion). At Jewlr, we offer only diamonds ranked as Good, Very Good, or Excellent Cut to ensure the very best in quality and value.
A Good Cut reflects most of the light that enters through the table, but less than that of a Very Good Cut. Good Cuts represent about the top 25% of diamond cut quality.
VERY GOOD CUT
The Very Good Cut represents the top 15% of diamond cut quality. It reflects near the same amount of light as an ideal cut diamond, but at a lower price point.
Excellent Cut diamonds are quite rare and reflect the most light entering the stone. Representing the top 3% of diamond cut quality, Excellent Cut may also be referred to as Ideal Cut.
The classic round brilliant cut remains the most popular, but diamonds are available in a variety of shapes. With the new One & Only Signature Collection, Jewlr is proud to offer a selection of styles that are timeless classics: round brilliant, oval, and princess. Look for more styles available soon.
The quintessential engagement ring shape with a perfectly circular top, a round brilliant diamond is the symbol of a love that never ends.SHOP ROUND
Oval diamonds are a nod to tradition with a splash of individuality. An oval diamond can be cut to the same brilliance as a round stone, making it just as elegant and unique as its wearer.SHOP OVAL
With its unmistakable sparkle, a princess cut diamond demands attention. Prepare to catch eyes, turn heads, and feel like royalty.SHOP PRINCESS
Carat is the measurement of a diamond by weight. The standard is 1.00 carat = .20 grams. Certain factors can make a stone look larger than its carat weight such as the size of the crown and the shape. Round, oval and marquise cut diamonds will appear larger to the eye, while princess cuts may look smaller. Keep in mind, carat alone does not determine the value of a diamond.
Colour actually refers to a diamond’s lack of colour. Traditional diamond engagement rings are clear and valued based on colourlessness. The exceptions to this are “fancy colour” diamonds, known for intense colouration in a range of shades such as pink and blue. Jewlr only carries diamonds of colour H-E (near colourless to colourless) as valued by our Jewlr gemologists.
D-F (colourless) - Colour is virtually undetectable to the naked eye, visible only when compared side-by-side with higher grade stones.
G-H (near colourless) - Colour is difficult to detect, only visible against diamonds of a higher grade
I-J (near colourless) - Containing slight traces of colour, still virtually indetectable. Purchasing tip: I-J diamonds retail for about half the price of a D-F diamond, and about 20% less than a G-H. They are often deemed the best value diamonds.
Clarity grades diamonds based on internal flaws and external imperfections. Known as inclusions these flaws refer to clouding and pinpoints within the stone, as well as scratches or nicks on the surface. Clarity is graded on a lettered and numbered scale, ranging from I3 (Included) to FL (Flawless).
Finding the perfect diamond is a journey, and we want to help make it a joyous one. Whether you’re looking for a special shape, a certain grade of clarity or that special sparkle, let our Jewlr diamond experts guide you. As you build your One & Only ring, look for Jewlr's THE ONE diamond seal. This is both a purchase suggestion and a promise: that this diamond is not only “the one” for your one and only, but also the best quality and value we can offer.LEARN MORE
At Jewlr, we believe the most beautiful diamonds are those that are responsibly sourced. We understand that our customers care about the origins of their diamonds, and therefore have committed to maintaining the highest of standards when it comes to the diamonds we sell. Proudly North American, Jewlr fully supports local and international initiatives adhering to the Kimberley Process Certification Scheme (KPCS), and various United Nations agreements in the effort to eradicate “blood diamonds” and uphold ethics within the diamond trade.
Our diamonds are conflict-free, and obtained through reputable suppliers in the industry who also adhere to the KPCS and similar efforts. Legitimate trading of diamonds can be a source of positive change in many developing nations.
Be confident that our diamonds contribute to a more ethical industry and a brighter future for many.
Your One & Only engagement ring will include a certificate of quality assurance from either the Gemological Institute of America (GIA) or the International Gemological Institute (IGI) for your diamond, and will be sent with your ring. As the most prestigious international association of its kind, the IGI Laboratory Report is the language of trust amongst reputable jewellers and jewellery suppliers everywhere. GIA’s establishment of the 4Cs and the International Diamond Grading System has set the standard for determining diamond quality worldwide. Know that when you receive a GIA/IGI report with your diamond purchase, you hold in your hand a guarantee that your diamond is the very best available on the market.
Your diamond is guaranteed to be certified by one of these two prestigious gemological laboratories.
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